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"I’m a huge fan of its louvered windows, lattice front doors, and cheery yellow accents," she shares. With angular furniture and a boxy television, the inaugural Dreamhouse feels like a 1962 time capsule. (Who doesn't love the collegiate pennants and dreamy photo of Ken?) Barbie's first home might've been on the smaller side, but Tara McCauley points out that big dreams are seldom restrained by square footage. But you can still view a catalog of products and be directed to purchase at retail. Promo codes and gift cards are applied during checkout. In 2019, Mattel introduced a new Barbie in a wheelchair.
Barbie Dreamhouse, 75+ Pieces, Pool Party Doll House With 3 Story Slide
After beginning modestly in cardboard, the Dreamhouses became plastic, pastel, palatial and electrified, often all at once. They acquired elevators, sun decks, modern European furniture, recycling bins and multiple bedrooms — though Barbie remained perennially single and holding the lease (or mortgage). On this particular Wednesday, the crowd was diverse — much like Barbie nowadays. There were several moms with their kids, some groups spanning four generations. (Some even had professional photographers trailing them around the space.) There were several people, women and men, dressed as Barbie themselves. By the end of my visit, I saw every age, gender and race represented in the crowd.
How much would the Barbie DreamHouse cost in real life?
Premarital sex became less stigmatized and a singles culture began to rise with the arrival of the sexual revolution, the F.D.A.’s approval of the birth control pill and the women’s movement. Ms. Brown’s book served as a guide for women looking to fulfill their newfound sexual freedom. The single bed and a framed photo of Ken further asserted that this was Barbie’s own, unshared domestic space.
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With so much pink and fun, feminine touches, the '90s were arguably a great decade for dream houses—but why stop at a house? The dreamhouse might've been the perfect accessory for budding homebodies, but Barbie lovers with a penchant for adventure loved her Motorhouse. As the world waits with bated breath for the premiere of Greta Gerwig's Barbie movie, the design community has thrusted the spotlight on the dreamhouse. The millennium's dream houses might have updated touches, but Los-Angeles-based designer Amy Sklar says they represent a health mix between old and new. "After the Victorian foray, we started to to see what looks and feels not dissimilar to the good old 70's townhouse," she explains.
But unlike Barbie's original Dreamhouse—which is essentially one big room—this version offers guidance how to make the most of limited square feet. Sections for dining, living, and sleeping give Barbie a full-functioning home, while small touches like a Murphy bed and swivel provides plenty of small space savviness. The Barbie dreamhouse isn't just the star of a certain movie premiering this week—have you heard of it? And of course it's the inspiration for a beyond-fun home reno show. Before those latest entries in Barbie Land, where pink reigns supreme and every corner is packed with unapologetic glamour, there was the original doll herself. With an array of career ambitions (and cute outfits to match!), the beach blonde has managed to remain an arbiter of taste since her birth in 1959.
"I think people are loving it because you capture that feeling of childhood. That's why some people are here," a staff member in charge of the area told me. "Barbie is nostalgic." One woman in her mid-50s brought her father to the exhibit. The two laughed and held hands as they walked around the space. Organizers have not announced when the experience will arrive in L.A. Kilburn says information on future tour dates will be available online on theworldofbarbie.com.
"I think we're all here because we appreciate Barbie's legacy. She's timeless," one visitor shared.
From the pastel palette to the Laura Ashley-like floral details throughout the premises, this Dreamhouse feels like a '90s time capsule—with a luxe twist. "[It's] a vintage nod to grandma's house," Nayak adds. "How fun is that for inspiration for today's home? The house is vintage with modern amenities like a working elevator!" A sweet balcony and swing for little sister Kelly round out the space—offering the perfect hangout for Barbie's community. Since square footage is at a premium, the Motorhouse isn't as dreamy as some of its predecessors—but might we argue it offers something better? From a practical footprint to a breakfast nook that transforms into a bed, this version proves that home can be anywhere—regardless of its size or location. While the 1979 iteration may not have all the bells and whistles of the more recent models—and, of course, that primarily pink palette—designer Candace Shure admits it's her personal dream house.
A Six-Decade Tour of Barbie’s Dreamhouses
But her wheelchair didn’t fit in the Dreamhouse elevator, and Barbie couldn’t go to the upper floors of her own home, just like versions of a doll that accompanied her and the Dreamhouse more than two decades earlier. The space featured Barbie dolls and accessories from the past six decades, which also served as a reminder that the brand really has come a long way. When you enter, the first place you walk through is Barbie's living room. The explosion of pink and bright colors sets a fun tone for the visit.
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It has followed housing patterns and trends, from chic, compact urban living to suburban sprawl to pure excess. At times, it has been out of step, ignoring the country’s ills (Barbie’s never been broke; she has never lost her house to foreclosure). To bring the doll’s world to cinematic life for the buzzy Hollywood movie “Barbie,” four life-size Dreamhouses were erected at studios in Britain, leading to a shortage in a supply of pink paint.
Pacific Time, anyone can request to book Barbie’s Malibu Dreamhouse on Airbnb. The company will select four lucky guests (two per night) to spend a night at the oceanfront villa for free on July 21 and 22. “We all have dreams, and Barbie is lucky enough to have a house full of them,” Ken said Monday in a statement. Perhaps the most quintessential dream house is the one Mattel debuted in 1998.
The book examines the cultural and architectural forces that shaped the Dreamhouses over the decades, including Queen Anne Victorianism, midcentury modernism and back-to-the-land granola-ism. "I get a feeling of childhood nostalgia looking at that floral wallpaper and frilly furniture from those dreamhousedesigns," she muses. "It's almost like looking at an old photo where you can’t quite remember, but you know you’ve been in a similar house as kid with the same froufrou bedding." To own a home at all, especially one with a three-story slide, can feel unattainable for most. From July 2021 to June 2022, home buyers were richer, whiter and older than they had been in decades. The share that were first-time homeowners was the lowest it’s been since at least 1981.
Speaking of small spaces, Mattel thought beyond the typical four walls with this foldable, portable alternative. Though Barbie's dream houses typically become larger and more grandiose as time goes by, the Folding Pretty House feels uncharacteristically small and simple. "It could get pretty small when packed, kind of a throwback to the very first homes that had a definite pack and play vibe," Sklar shares. Toward the end of the 20th century—more specifically, the '80s and '90s—Mattel began to produce dream houses that resemble the plastic pads we know and love today.
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